Ecommerce Analytics for brands on Shopify and Marketplaces.

Thousands of SKUs.
You can’t watch them all.

Reportly watches every SKU, every day, and sees what is coming: the style about to run out, the return rate still climbing, the winner worth backing. You move before it costs you, and Scout shows the numbers behind every call.

14 days free. No card. Connect Shopify in minutes.

Everywhere you sell. Finally connected.
Black star symbol positioned above the uppercase text 'MACY'S' in bold black letters on a transparent background.
One Mirakl connection reaches 450 marketplaces, matched to the SKU you sell on Shopify.
Ask any question about your products
across all marketplaces.
Mirakl logo with a gray triangular shield-like icon to the left of the uppercase text 'MIRAKL' on a black background.
Shopify logo featuring a stylized shopping bag with a white letter S and the word 'shopify' in lowercase letters to the right.
The word 'CRITEO' in large, bold gray letters on a black background.
Nordstrom brand logo in black uppercase letters on a transparent background.
The Bloomingdale's logo with the staff's pick text above and the Bloomingdale's name below in lowercase letters, displayed on a white rectangular background with a black border.
The ASOS brand logo in black lowercase letters against a black background.
A black screen with a large dark gray ring near the upper left corner.

If this is your Monday

Three things operators say, in their own words.

I need to run a report that shows our sales based on SKUs.
Shopify store owner, community forum
Which size sells best so I can order more of that size? I think it’s 2X but I want to be certain.
Shopify store owner, community forum
Returns are killing my margins and I feel like I’m flying blind on what’s actually wrong.
Shopify store owner, community forum

Reportly is for product brands with hundreds to thousands of SKUs, selling on Shopify and at least one marketplace.

Every SKU, watched

Reportly watches every SKU so you don’t have to.

Scout learns every product, then checks every SKU, every day, against 14 signals on your own figures, and tells you what is coming: the stockout before it happens, the return rate before it settles, the winner before it sells out. You act while there is still time.

Every signal is computed on your own figures: your median return rate, your top sellers’ revenue line, your lead times. Nothing is a red dot without a sentence and a number behind it.

ScoutKeeping watch
Watching 2,314 SKUs · checked 07:02 · next 07:00Watching 2,314 SKUs

Checking 0 of 2,314 SKUs against 14 signals…

Sample catalogue, checked against the same fourteen signals your account gets.Open the watch

A real alert from Scout, on our own brand Furniq.

Scout caught a 55% return rate while the report still said 25%.

The Chelsea shearling jacket. Size M ran small. The reorder was a day away.

ScoutKeeping watch
Every SKU, size and channelLive

Watching every SKU, size and channel. Nothing needs you yet.

Chelsea Shearling Jacket
Chelsea Shearling JacketOuterwear · Shopify, Macy’s and Nordstrom
Returns rising

Worth your attention before today’s reorder goes to the manufacturer.

Booked so far
0%
Projected final
0%

Computed from the open cohort, by week placed, on each channel’s clock.

XSSMLXLM runs small. Exchanges going up a size.

Ready for you

Reorder flagged before it went outheld
Spec note for the manufacturer: M runs smallPDF
Size run re-cut for the next orderExcel
The fit was corrected on the next run.Open in Reportly

How it works

Connected in minutes. Then Scout learns every product, checks every SKU every day, and hands you the short list with one action each.

  1. 014 of 4 connected

    Connect

    Shopify, Macy’s, Nordstrom, Bloomingdale’s and 450 more through Mirakl, Loop, Criteo. Minutes, not a project.

    Every channel on one SKU
  2. 022,314 checked

    Learn and watch

    Scout learns how every product sells and returns, by size and by channel. Then every SKU is checked, every day, against 14 signals on your store’s own baselines.

    What Scout watches for
  3. 03One action each

    Act, or ask why

    A short list with one action per style: reorder 160, fill the sizes, plan the markdown. Ask Scout why and he answers with the product’s own numbers.

    How the return rate is projected

Sample store and sample data. Setup and the check shown sped up.

Ask Scout why. One search bar, four kinds of answer.

One product. The whole story.

Search any SKU and see its sales, stock, returns and margin on every channel, on one page.

See where every product wins.

The same SKU on Shopify, Macy's and Nordstrom, side by side: where it sells faster, returns less and makes more.

See problems before they cost you.

Rising returns, slowing styles and stock running out, flagged while there is still time to act.

Know exactly what to do next.

What to reorder, what to mark down, what needs attention this week.

Don’t wait for the report.

Know which returns are coming. Before they arrive.
Reportly reads each product, size and channel's return curve and projects the final rate while the window is still open.
18%
Booked so far
45%
Projected
Start free trial
Your bestseller might not be your best-stocked product.
Units sold undercount what customers wanted. Reportly adds back the days a size was out of stock to show true demand, and what to reorder.
True demand beyond units sold
Lost sales from stock-outs
SKU-level restock recommendations
See it answered

Teach Scout once.
Put that knowledge
to work.

It feels like having someone on your team.
Teach him your rules, give him your tasks, and let that knowledge keep working for you.
You know what your codes mean.
Tell Scout how to read them, just as you would a new member of your team.
Get work you can actually use
A line sheet or a size run, prepared to your rules, as PDF or Excel.
Ask once. Have it ready next week.
Turn the report into a routine. Scout remembers the instructions and handles the next run.

Built inside a brand that sells on Shopify, Macy’s and Nordstrom.

Furniq is our own brand and the first team on Reportly. Its people, in their words.

“We can simply ask Reportly a question. Having sales, returns, inventory and marketplace data connected at SKU level saves us a huge amount of analysis time.”

BarisHead of Marketing, Furniq UK

“Reportly doesn’t just show what we have on hand, it considers what’s selling, what’s coming back and what’s already inbound, which gives us a much clearer picture of actual availability.”

CemreHead of Logistics, Furniq UK

“Reportly finally gives us the product-level context we were missing. I can search a SKU and quickly understand where we should be focusing our attention.”

Data analytics teamFurniq UK

From $99 a month. Every plan is the whole product.

Fourteen days free, no card. Plans differ by where you sell, not by what you can use.

Rated 5.0 by brands on the Shopify App Store.

Reviews from merchants who installed Reportly from the Shopify App Store, in their words.

Shopify App Store review

Great app, the predicted return rate is a game changer. The ability to search a product and get a full picture in seconds is incredibly powerful.

Surprise Scoop
Shopify App Store review

Reportly has made it much easier for our whole team to understand what’s happening across our products.

Instead of relying on spreadsheets or needing someone to pull reports, anyone on the team can just search a product and instantly see sales, returns and demand. It’s removed a lot of friction and made decision-making much faster.

Hustle Wear

Every review is on the listing. Read them on the Shopify App Store

Before you start

The questions brands ask before they connect a store, answered plainly.

What is Reportly, in one sentence?

Ecommerce analytics for product brands on Shopify and marketplaces that watches every SKU for you: Scout learns how each product sells and returns, checks all of them every day against the same signals, and hands you a short list with one action each. Ask any question about any SKU and get the real number, computed from your own orders, returns and stock.

Is this another dashboard I have to build and babysit?

No. There is nothing to build and nothing to babysit: connect your store and Scout starts checking every SKU against the same signals, every morning. Open Reportly to a short list with one action each, type a question when you have one, and the reports you run every week become routines Scout prepares and keeps ready.

How long does setup take, and what do I need?

Connecting Shopify takes a few minutes with your admin login. Each marketplace needs the API key from your Mirakl seller portal; we show you where it is. Loop, Criteo and your accounting connect from inside the app. History loads in the background, and you can start asking as soon as the first sync lands.

How do I know the numbers are right?

Every figure is computed on Reportly’s servers from the order, return and stock records themselves. The AI only reads your question; it never produces a number. Each answer shows its basis: the window, which channel’s clock, how many units sit behind a rate. If the evidence is thin, Reportly says so instead of printing a confident figure.

Does it work with Macy’s, Nordstrom and Bloomingdale’s?

Yes. One Mirakl connection covers them and 450 other marketplace operators. Orders, returns and return reasons come back matched to the same SKU you sell on Shopify, each on its own channel’s clock, so a style’s Nordstrom return rate sits beside its Shopify rate on one page.

Will it understand how we name things?

Yes. Tell Scout once what the pieces of your SKU code mean, which tag is the current season, what you call core. He reads your data that way from then on, and you can check or change what he learned at any time.

What does it cost?

From $99 a month. Every plan is the whole product; plans differ by how many stores and marketplaces you connect, seats and searches. Fourteen days free, no card, cancel from inside the app.

What happens to our data?

Reportly reads your store data and never writes to it. Figures are computed inside your own Reportly account; the only thing sent to an AI model is the question you typed. Your data is not sold, shared or used to train models.

What if we sell somewhere you don’t connect to yet?

Wholesale and other channels come in by upload, and Reportly treats them like any other channel. Tell us which marketplace you need and we will say plainly whether and when.

Who is Reportly not for?

A single Shopify store with a few dozen SKUs: Shopify’s own reports will do. Reportly earns its place when there are hundreds to thousands of SKUs and more than one channel to reconcile.